Company Overview
At Motorola Solutions, we believe that everything starts with our people. We’re a global close-knit community, united by the relentless pursuit to help keep people safer everywhere. We build and connect technologies to help protect people, property and places. Our solutions foster the collaboration that’s critical for safer communities, safer schools, safer hospitals, safer businesses, and ultimately, safer nations. Connect with a career that matters, and help us build a safer future.
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Department Overview
Market Intelligence - Data Analytics Team
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Job Description
Key Responsibilities
- Web Data Analytics & Tracking: Monitor, analyze, and report on website traffic, user journeys, conversion funnels, and digital marketing campaign performance.
- Dashboarding & Data Visualization: Design, build, and maintain automated, user-friendly dashboards in Looker Studio and/or Tableau to socialize key performance indicators (KPIs) with stakeholders.
- Deep-Dive Data Exploration: Write complex SQL queries to extract, clean, and blend data from various marketing and database sources.
- GA4 Management: Act as the internal subject matter expert for Google Analytics 4 (GA4), ensuring accurate event tracking, custom dimension setup, and data integrity.
- Insight Generation: Cross-reference web data with business outcomes to identify trends, drop-off points, and growth opportunities for SEO, SEM, and paid media teams.
- A/B Testing Support: Analyze the results of website experiments and landing page tests to provide statistical recommendations for conversion rate optimization (CRO).
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Basic Requirements
Required Qualifications & Skills
- 3+ years of proven experience in Web Analytics, Marketing Analytics, or a similar data-driven role.
- Web Analytics Expertise: Advanced, hands-on understanding of GA4 architecture, BigQuery exports, and the nuances of modern web data collection.